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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 1065-075X
- DOI
- 10.1108/10650751211279094
- Publisher site
- See Article on Publisher Site
Abstract
Purpose – This article aims to describe the impact that iPad ownership by undergraduates may be having at the author's institution. Design/methodology/approach – The article considers the iPad's lightweight nature and crisp display as promoting both its carrying and reading appeal. Findings – The article discusses scenarios fostered by the iPad and emerging tablet products. Originality/value – The article theorizes that a tipping point has been reached regarding the format preference of print and electronic books.
Journal
OCLC Systems & Services – Emerald Publishing
Published: Oct 26, 2012
Keywords: Communication technologies; Information technology; Portable computers; iPad; Screen reading; Printing; ebooks