Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The Transvergence Proposition Under Globalization: Looking Beyond Convergence, Divergence and Crossvergence

The Transvergence Proposition Under Globalization: Looking Beyond Convergence, Divergence and... Three strategic perspectives exist in dealing with globalization: convergence with the rational Anglo perspective, divergence of the local cultural perspective, and a hybrid cross‐vergence. A fourth alternative “transvergence” ‐ a transformative reinterpretation and application of the indigenous cultural perspective ‐ is identified, that firms can learn over time to combine their strong ties to the local environment with technological and institutional change. Three case studies highlight the process of transvergence. The findings suggest that a focus on the transvergence perspective can be an important addition to our understanding of how globalization can affect firm behavior and result in new business strategies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Multinational Business Review Emerald Publishing

The Transvergence Proposition Under Globalization: Looking Beyond Convergence, Divergence and Crossvergence

Vipin Gupta; Jifu Wang
Multinational Business Review , Volume 12 (2): 22 – Jun 17, 2004
Download PDF
21 pages

Loading next page...
 
/lp/emerald-publishing/the-transvergence-proposition-under-globalization-looking-beyond-hvIY0UlB2T
Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1525-383X
DOI
10.1108/1525383X200400009
Publisher site
See Article on Publisher Site

Abstract

Three strategic perspectives exist in dealing with globalization: convergence with the rational Anglo perspective, divergence of the local cultural perspective, and a hybrid cross‐vergence. A fourth alternative “transvergence” ‐ a transformative reinterpretation and application of the indigenous cultural perspective ‐ is identified, that firms can learn over time to combine their strong ties to the local environment with technological and institutional change. Three case studies highlight the process of transvergence. The findings suggest that a focus on the transvergence perspective can be an important addition to our understanding of how globalization can affect firm behavior and result in new business strategies.

Journal

Multinational Business Review – Emerald Publishing

Published: Jun 17, 2004

Keywords: Globalisation; Transvergence; Business strategy

There are no references for this article.