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10.1007/BF02723314
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0960-0035
- DOI
- 10.1108/EUM0000000000384
- Publisher site
- See Article on Publisher Site
Abstract
Past efforts to model freight transportchoice decision making as abehavioural process have resulted in the development of models which maynot reflect the actual steps, activities, decision rules, andinteractions in the typical freight transportchoice decision process inthe detail needed for various applications. Scripttheoretic research,which is based on the modelling of sequential activities, is proposed asan alternative approach for the study of this process. The methodologyfor empirical investigations and practical applications ofscripttheoretic research is discussed.
Journal
International Journal of Physical Distribution & Logistics Management – Emerald Publishing
Published: May 1, 1991