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The Transportchoice Decision Process The Potential, Methodology and Applications of Scripttheoretic Modelling

The Transportchoice Decision Process The Potential, Methodology and Applications of... Past efforts to model freight transportchoice decision making as abehavioural process have resulted in the development of models which maynot reflect the actual steps, activities, decision rules, andinteractions in the typical freight transportchoice decision process inthe detail needed for various applications. Scripttheoretic research,which is based on the modelling of sequential activities, is proposed asan alternative approach for the study of this process. The methodologyfor empirical investigations and practical applications ofscripttheoretic research is discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Physical Distribution & Logistics Management Emerald Publishing

The Transportchoice Decision Process The Potential, Methodology and Applications of Scripttheoretic Modelling

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0960-0035
DOI
10.1108/EUM0000000000384
Publisher site
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Abstract

Past efforts to model freight transportchoice decision making as abehavioural process have resulted in the development of models which maynot reflect the actual steps, activities, decision rules, andinteractions in the typical freight transportchoice decision process inthe detail needed for various applications. Scripttheoretic research,which is based on the modelling of sequential activities, is proposed asan alternative approach for the study of this process. The methodologyfor empirical investigations and practical applications ofscripttheoretic research is discussed.

Journal

International Journal of Physical Distribution & Logistics Management – Emerald Publishing

Published: May 1, 1991

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