This paper aims to introduce the theme issue and strategic question: What should Indian tourism and hospitality managers focus on to stay competitive in the coming decade? It also presents an overview of recent developments in the tourism and hospitality industry and presents some statistics and trends relating to prospects for the tourism and hospitality industry in India.Design/methodology/approachEmerging trends emanate from various official reports and expert views. The paper also highlights key issues and areas for investigation by the theme issue contributors.FindingsStrong growth is predicted for the tourism and hospitality industry and some of the underpinning issues that will influence competitiveness are the role of social media, business model innovations, risk management, talent management, valuation models, the influence of information technology, employee loyalty and design thinking in hospitality higher education.Practical implicationsGiven the expansion occurring in the domestic market in India and the involvement of international operators in the Indian environment, this paper will be of interest to practitioners with an interest in the emerging opportunities and challenging issues related in this dynamic marketplace.Originality/valueThis introductory paper captures the essence of the prevailing trends in the tourism and hospitality industry as a starting point for this theme issue.
Worldwide Hospitality and Tourism Themes – Emerald Publishing
Published: Aug 12, 2019
Keywords: India; Tourism; Hospitality; Changing paradigm; Emerging areas; Hospitality industry