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The three ‘R’s of growth strategies: radical, rational or robust

The three ‘R’s of growth strategies: radical, rational or robust Argues that, of three different growth strategies revealed in a recent study, only one leads to substantial growth and specifies these three as: radical growth — most admired by the business press; rational growth — sounder than radical growth; robust growth — companies which follow this adhere to four basic principles. Proposes that robust growth is the only one for business to use, as it suggests more longevity than the others do. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

The three ‘R’s of growth strategies: radical, rational or robust

Kippenberger, T
The Antidote , Volume 2 (1): 2 – Feb 1, 1997
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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006406
Publisher site
See Article on Publisher Site

Abstract

Argues that, of three different growth strategies revealed in a recent study, only one leads to substantial growth and specifies these three as: radical growth — most admired by the business press; rational growth — sounder than radical growth; robust growth — companies which follow this adhere to four basic principles. Proposes that robust growth is the only one for business to use, as it suggests more longevity than the others do.

Journal

The Antidote – Emerald Publishing

Published: Feb 1, 1997

Keywords: Growth; Profit maximization; Stakeholding

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