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The thought still counts

The thought still counts Consumer belttightening is by no means reflected in the business gifts industry where manufacturers report buoyant demand. But with less cash around, the emphasis is on presents that look more expensive than they actually cost. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Management Emerald Publishing

The thought still counts

Industrial Management , Volume 75 (11): 2 – Nov 1, 1975

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-6929
DOI
10.1108/eb056579
Publisher site
See Article on Publisher Site

Abstract

Consumer belttightening is by no means reflected in the business gifts industry where manufacturers report buoyant demand. But with less cash around, the emphasis is on presents that look more expensive than they actually cost.

Journal

Industrial ManagementEmerald Publishing

Published: Nov 1, 1975

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