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Reports on a study examining teenage incomes and savings, primarysources of information for purchasing in selected product categories,spending patterns within those categories, and teenagers overallshopping habits. Concludes that teenagers represent a surprisinglysophisticated market, with a need to define target segments and focusretailers attention on two steps emphasize the image and social natureof shopping in the store, and adopt a strong instore selling programonce teens arrive.
Journal of Consumer Marketing – Emerald Publishing
Published: Apr 1, 1992
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