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The Team Market An Exploratory Analysis of Income, Spending and Shopping Patterns

The Team Market An Exploratory Analysis of Income, Spending and Shopping Patterns Reports on a study examining teenage incomes and savings, primarysources of information for purchasing in selected product categories,spending patterns within those categories, and teenagers overallshopping habits. Concludes that teenagers represent a surprisinglysophisticated market, with a need to define target segments and focusretailers attention on two steps emphasize the image and social natureof shopping in the store, and adopt a strong instore selling programonce teens arrive. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

The Team Market An Exploratory Analysis of Income, Spending and Shopping Patterns

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0736-3761
DOI
10.1108/EUM0000000002599
Publisher site
See Article on Publisher Site

Abstract

Reports on a study examining teenage incomes and savings, primarysources of information for purchasing in selected product categories,spending patterns within those categories, and teenagers overallshopping habits. Concludes that teenagers represent a surprisinglysophisticated market, with a need to define target segments and focusretailers attention on two steps emphasize the image and social natureof shopping in the store, and adopt a strong instore selling programonce teens arrive.

Journal

Journal of Consumer Marketing – Emerald Publishing

Published: Apr 1, 1992

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