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The Swedish clothing industry Strategies for survival and lessons for the UK

The Swedish clothing industry Strategies for survival and lessons for the UK In many respects the clothing industry and clothing market in Sweden provides a useful guide to potential trends and strategies which might be expected to prevail in other European countries following deregulation of the clothing trade early next century. The paper aims to explore two issues sourcing practices particularly as utilised by a small company and price trends following the removal of important controls. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Fashion Marketing and Management Emerald Publishing

The Swedish clothing industry Strategies for survival and lessons for the UK

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1361-2026
DOI
10.1108/eb022514
Publisher site
See Article on Publisher Site

Abstract

In many respects the clothing industry and clothing market in Sweden provides a useful guide to potential trends and strategies which might be expected to prevail in other European countries following deregulation of the clothing trade early next century. The paper aims to explore two issues sourcing practices particularly as utilised by a small company and price trends following the removal of important controls.

Journal

Journal of Fashion Marketing and ManagementEmerald Publishing

Published: Mar 1, 1997

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