In this historical analysis, Jacques Ellul’s theory of propaganda is applied to analyse the changes of China’s propaganda. It is found that China’s propaganda is undergoing structural transformations from depending on human organisation to extensive control and use of media technology. Sociological propaganda as a complement to political propaganda has significantly expanded; integration propaganda replaced agitation propaganda. International image management by the government has become a new dimension of China’s propaganda. The research is one of the first to observe such structural changes.
Journal of Communication Management – Emerald Publishing
Published: Jul 1, 2004
Keywords: China; Propaganda; Sociological propaganda; Integration propaganda; Image management