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The Story of the Flora Project

The Story of the Flora Project The Flora Project for Heart Disease Prevention began 20 years ago when in mid1970 BursonMarsteller was approached by Van den Berghs & Jurgens, the major UK margarine manufacturer, to develop a public relations programme for its new margarine Flora. Flora margarine was produced in response to requests from the medical profession for an alternative to butter that was high in polyunsaturates, low in saturates and low in cholesterol. Flora was developed and distributed nationally to UK supermarkets in 1968. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Nutrition & Food Science Emerald Publishing

The Story of the Flora Project

Nutrition & Food Science , Volume 92 (2): 2 – Feb 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0034-6659
DOI
10.1108/eb059365
Publisher site
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Abstract

The Flora Project for Heart Disease Prevention began 20 years ago when in mid1970 BursonMarsteller was approached by Van den Berghs & Jurgens, the major UK margarine manufacturer, to develop a public relations programme for its new margarine Flora. Flora margarine was produced in response to requests from the medical profession for an alternative to butter that was high in polyunsaturates, low in saturates and low in cholesterol. Flora was developed and distributed nationally to UK supermarkets in 1968.

Journal

Nutrition & Food Science – Emerald Publishing

Published: Feb 1, 1992

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