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The story of IKEA

The story of IKEA Spotlights IKEA (made up of Ingvar Kamprad, the founder, Elmtaryd, his home farm and Agunnaryd, his home village), the Swedish company and world's largest retailer of home furnishings (130 stores, 28 countries, 11,400 products) — which stores in 1996/97 were visited by 139 million people. Goes on to extol IKEA's virtues and ethos which is ‘we do our bit, you do your bit, and together we save money’. Speculates that perhaps IKEA's greatest danger may be that it has started to see itself as a model and may become constricted by its own formula. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

The story of IKEA

The Antidote , Volume 2 (5): 2 – Sep 1, 1997

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006435
Publisher site
See Article on Publisher Site

Abstract

Spotlights IKEA (made up of Ingvar Kamprad, the founder, Elmtaryd, his home farm and Agunnaryd, his home village), the Swedish company and world's largest retailer of home furnishings (130 stores, 28 countries, 11,400 products) — which stores in 1996/97 were visited by 139 million people. Goes on to extol IKEA's virtues and ethos which is ‘we do our bit, you do your bit, and together we save money’. Speculates that perhaps IKEA's greatest danger may be that it has started to see itself as a model and may become constricted by its own formula.

Journal

The AntidoteEmerald Publishing

Published: Sep 1, 1997

Keywords: Furniture industry; Design; IKEA

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