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The state of play in corporate coaching: current and future trends

The state of play in corporate coaching: current and future trends In this article the author, Managing Director of the leading coaching and coach training company, Peter Bluckert Coaching, and founder member of the European Mentoring and Coaching Council, sets out a personal view on the current state of the coaching market. That market, and, indeed, the profession of coaching, is fairly young, but it is one that he expects will undergo significant changes in the next few years, spurred by the demands of an increasingly discerning client base. Clients will look to employ coaches who are truly adding value and coaches will need to differentiate themselves in the market place through the quality of their initial training, the extent to which they are committed to ongoing personal development and supervision and their ability to operate at a deeper level with individuals. The author welcomes the greater professionalisation of coaching and looks to a lead body to take forward that process of change. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial and Commercial Training Emerald Publishing

The state of play in corporate coaching: current and future trends

Industrial and Commercial Training , Volume 36 (2): 4 – Mar 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0019-7858
DOI
10.1108/00197850410524806
Publisher site
See Article on Publisher Site

Abstract

In this article the author, Managing Director of the leading coaching and coach training company, Peter Bluckert Coaching, and founder member of the European Mentoring and Coaching Council, sets out a personal view on the current state of the coaching market. That market, and, indeed, the profession of coaching, is fairly young, but it is one that he expects will undergo significant changes in the next few years, spurred by the demands of an increasingly discerning client base. Clients will look to employ coaches who are truly adding value and coaches will need to differentiate themselves in the market place through the quality of their initial training, the extent to which they are committed to ongoing personal development and supervision and their ability to operate at a deeper level with individuals. The author welcomes the greater professionalisation of coaching and looks to a lead body to take forward that process of change.

Journal

Industrial and Commercial TrainingEmerald Publishing

Published: Mar 1, 2004

Keywords: Training; Supervisory training; Educational psychology

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