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The “state of art” of organisational blogging

The “state of art” of organisational blogging Purpose – The aim of this paper is to provide an overview of the “state of art” of organisational blogging. It also aims to provide a critical review of the literature on organisational blogging and propose recommendations on how to advance the subject area in terms of academic research. Design/methodology/approach – A systematic literature review is used to illustrate the different aspects of research currently associated with organisational blogging and how these studies have advanced the field of organisational learning. Findings – The results of the systematic literature review indicate that though research into organisational blogging is increasing, research in this subject area is still in its infancy. Research limitations/implications – Though this paper reviews empirical research related to organisational blogging it does not provide empirical evidence of Web 2.0 use within an actual organisation. The paper does, however, advocate and provide recommendations for further research to be undertaken within this subject area. Originality/value – This paper contributes to the “state of art” of organisational blogging by providing a current synopsis of the area and provides the academic community with further recommendations for conducting future research into the subject. The paper also provides value to management practitioners in terms of how organisational blogs can be applied in an internal corporate context. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Learning Organization Emerald Publishing

The “state of art” of organisational blogging

The Learning Organization , Volume 20 (2): 14 – Mar 1, 2013

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References (55)

Publisher
Emerald Publishing
Copyright
Copyright © 2013 Emerald Group Publishing Limited. All rights reserved.
ISSN
0969-6474
DOI
10.1108/09696471311303755
Publisher site
See Article on Publisher Site

Abstract

Purpose – The aim of this paper is to provide an overview of the “state of art” of organisational blogging. It also aims to provide a critical review of the literature on organisational blogging and propose recommendations on how to advance the subject area in terms of academic research. Design/methodology/approach – A systematic literature review is used to illustrate the different aspects of research currently associated with organisational blogging and how these studies have advanced the field of organisational learning. Findings – The results of the systematic literature review indicate that though research into organisational blogging is increasing, research in this subject area is still in its infancy. Research limitations/implications – Though this paper reviews empirical research related to organisational blogging it does not provide empirical evidence of Web 2.0 use within an actual organisation. The paper does, however, advocate and provide recommendations for further research to be undertaken within this subject area. Originality/value – This paper contributes to the “state of art” of organisational blogging by providing a current synopsis of the area and provides the academic community with further recommendations for conducting future research into the subject. The paper also provides value to management practitioners in terms of how organisational blogs can be applied in an internal corporate context.

Journal

The Learning OrganizationEmerald Publishing

Published: Mar 1, 2013

Keywords: Organizational blogging; Internal blogs; Web 2.0; Enterprise 2.0; Organizational learning; Corporate communications; Employee communications; Internet

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