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The soul of business

The soul of business PurposeThe purpose of this paper is to analysis the relationship between business ethics and business activities in the dynamic world. Corporations are increasingly expected to play a stronger role as a collaborator with government and society in finding solutions to future challenges. Money no longer is the only or ultimate outcome of business. Business executives like to see themselves as self-sufficient, societally supportive and leading.Design/methodology/approachThis paper is a case study.FindingsFour new core areas need to be understood which are a field’s pillars for a shining business position: truthfulness, simplicity, expanded participation and personal responsibility. In addition, the introduction of guiding key tenets in the educational curriculum of business schools need to be considered.Originality/valueThis study focuses on business ethnics. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Qualitative Market Research: An International Journal Emerald Publishing

The soul of business

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1352-2752
DOI
10.1108/QMR-01-2017-0018
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to analysis the relationship between business ethics and business activities in the dynamic world. Corporations are increasingly expected to play a stronger role as a collaborator with government and society in finding solutions to future challenges. Money no longer is the only or ultimate outcome of business. Business executives like to see themselves as self-sufficient, societally supportive and leading.Design/methodology/approachThis paper is a case study.FindingsFour new core areas need to be understood which are a field’s pillars for a shining business position: truthfulness, simplicity, expanded participation and personal responsibility. In addition, the introduction of guiding key tenets in the educational curriculum of business schools need to be considered.Originality/valueThis study focuses on business ethnics.

Journal

Qualitative Market Research: An International Journal – Emerald Publishing

Published: Apr 10, 2017

References

  • Disruptive class: expanded edition 2016
  • Curative international marketing
  • The wheel of retailing