The socio‐economics of niche market creation A social ecology paradigm for the adoption of organic cultivation in Greece

The socio‐economics of niche market creation A social ecology paradigm for the adoption of... Farmers’ decision to adopt organic cultivation and create niche markets is their response to the changing notions of quality and the gradual abandonment of the productivist logic in agriculture. This decision is analyzed within a multi‐level social ecological context designed to account simultaneously for all facets/parts of the farmer's decision‐making process. Social ecology provides a contextual platform conceptualizing global‐regional‐local relationships within which niche markets for food products are created. Emphasis is placed on farmers’ perception of the “environment” within which they have to decide on their participation in a policy scheme. Elements of the macro (global), meso (national/regional) and micro (farm household) “environmental” levels, affect the farmer's decision to adopt organic cultivation. Accordingly, a decision‐making tree reflecting how farmers perceive that environment and form their decisions is constructed, and statistical models test the impact of factors in the global‐regional‐local levels on this decision‐making process. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Social Economics Emerald Publishing

The socio‐economics of niche market creation A social ecology paradigm for the adoption of organic cultivation in Greece

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Publisher
Emerald Publishing
Copyright
Copyright © 2003 MCB UP Ltd. All rights reserved.
ISSN
0306-8293
DOI
10.1108/03068290310460134
Publisher site
See Article on Publisher Site

Abstract

Farmers’ decision to adopt organic cultivation and create niche markets is their response to the changing notions of quality and the gradual abandonment of the productivist logic in agriculture. This decision is analyzed within a multi‐level social ecological context designed to account simultaneously for all facets/parts of the farmer's decision‐making process. Social ecology provides a contextual platform conceptualizing global‐regional‐local relationships within which niche markets for food products are created. Emphasis is placed on farmers’ perception of the “environment” within which they have to decide on their participation in a policy scheme. Elements of the macro (global), meso (national/regional) and micro (farm household) “environmental” levels, affect the farmer's decision to adopt organic cultivation. Accordingly, a decision‐making tree reflecting how farmers perceive that environment and form their decisions is constructed, and statistical models test the impact of factors in the global‐regional‐local levels on this decision‐making process.

Journal

International Journal of Social EconomicsEmerald Publishing

Published: Mar 1, 2003

Keywords: Sociology; Ecology; Niche marketing; Organic food; Agriculture; Quality; Greece

References

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