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The sensory research on the style of women's overcoats

The sensory research on the style of women's overcoats Purpose – The research in this paper aims to investigate the perception created by clothing style and semantic space to describe this perception. The results of study could be applied to establish relation between customers' feelings and design elements. Design/methodology/approach – Women's overcoats were chosen as research objects. The technique of sensory engineering was applied to investigate the customers' feelings and demands related to product images. Card system, shape analytical method, and regression analysis were applied in this research. Findings – Six word‐pair were selected to establish the semantic space. The product elements space with seven items and 25 categories was established. The relation between two spaces could be quantified according to the principle of sensory engineering. Research limitations/implications – The findings can be applied to women's overcoat and similar clothing for customer‐orientated design. Originality/value – The theory of sensory engineering was applied for practical application purposes. Some useful parameters were obtained to explain the reliability of the research results and influences of design elements on perception judgment. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Clothing Science and Technology Emerald Publishing

The sensory research on the style of women's overcoats

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0955-6222
DOI
10.1108/09556220810865229
Publisher site
See Article on Publisher Site

Abstract

Purpose – The research in this paper aims to investigate the perception created by clothing style and semantic space to describe this perception. The results of study could be applied to establish relation between customers' feelings and design elements. Design/methodology/approach – Women's overcoats were chosen as research objects. The technique of sensory engineering was applied to investigate the customers' feelings and demands related to product images. Card system, shape analytical method, and regression analysis were applied in this research. Findings – Six word‐pair were selected to establish the semantic space. The product elements space with seven items and 25 categories was established. The relation between two spaces could be quantified according to the principle of sensory engineering. Research limitations/implications – The findings can be applied to women's overcoat and similar clothing for customer‐orientated design. Originality/value – The theory of sensory engineering was applied for practical application purposes. Some useful parameters were obtained to explain the reliability of the research results and influences of design elements on perception judgment.

Journal

International Journal of Clothing Science and Technology – Emerald Publishing

Published: May 9, 2008

Keywords: Design; Clothing; Women; Sensory perception

References

  • Perception created from garment
    Chen, Y.
  • Kansei engineering as a powerful consumer‐oriented technology for product development
    Mitsuo, N.
  • Concept, methods and tools in Sensory Engineering
    Simon, T.W.; Schuttet, J.E.; Axelsson, J.R.C.; Mitsuo, N.
  • Concepts, methods and tools in Kansei engineering
    Simon, T.W.; Schutte, J.E.; Axelsson, J.R.C.; Mitsuo, N.
  • Investigation of relationship of form design elements to sensory image by means of quantification‐I theory
    Su, J.N.; Li, H.Q.