Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The selfie phenomenon – consumer identities in the social media marketplace

The selfie phenomenon – consumer identities in the social media marketplace PurposeThe purpose of this paper is to outline the contributions presented in this special section on the selfie phenomenon and its significance for marketing practice and scholarship.Design/methodology/approachThe significance of the topic is reviewed and themes related to the selfie phenomenon and marketplace issues are discussed in connection with extant research. The contributions of each paper are briefly highlighted and discussed.FindingsAlthough the selfie is a relatively new phenomenon, both marketing practice and scholarship have noticed its prominence in consumer lives and potential for generating marketplace insights. Despite its frequently presumed triviality, the selfie is a multifaceted phenomenon of significance to key marketing areas such as branding, consumer behavior or market research. Possible avenues for future research are outlined.Originality/valueKey issues relating to research into the selfie phenomenon for marketing scholars are illuminated. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

The selfie phenomenon – consumer identities in the social media marketplace

Loading next page...
 
/lp/emerald-publishing/the-selfie-phenomenon-consumer-identities-in-the-social-media-67kCy56HCt
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0309-0566
DOI
10.1108/EJM-06-2016-0363
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to outline the contributions presented in this special section on the selfie phenomenon and its significance for marketing practice and scholarship.Design/methodology/approachThe significance of the topic is reviewed and themes related to the selfie phenomenon and marketplace issues are discussed in connection with extant research. The contributions of each paper are briefly highlighted and discussed.FindingsAlthough the selfie is a relatively new phenomenon, both marketing practice and scholarship have noticed its prominence in consumer lives and potential for generating marketplace insights. Despite its frequently presumed triviality, the selfie is a multifaceted phenomenon of significance to key marketing areas such as branding, consumer behavior or market research. Possible avenues for future research are outlined.Originality/valueKey issues relating to research into the selfie phenomenon for marketing scholars are illuminated.

Journal

European Journal of MarketingEmerald Publishing

Published: Sep 12, 2016

References