Findings are presented from an empirical study focused on thebanking behaviour of corporate customers in South Africa. The selectionof banks and bank services were investigated the most important factorsin selection were found to be quality of service, quality of staff, thenature of relationships with managers, and price of services. Further,although most of the responding companies had split bankingarrangements, strong loyalty existed between organisations and theirlead commercial banks.
International Journal of Bank Marketing – Emerald Publishing
Published: May 1, 1989
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