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The role of storytelling in navigating through the storm of change

The role of storytelling in navigating through the storm of change The purpose of this paper is to evaluate the perception of the role of storytelling in organizational change in this study involving eight principals and administrators in three of Central Florida’s counties. The study concerns the change from the “No Child Left Behind” (NCLB) legislation to the Every Student Succeeds Act (ESSA, December 10, 2015) Even though the ESSA includes major changes from the NCLB legislation, schools that consistently perform below standard continue to face having to turn over operations to a charter or outside entity (Florida Department of Education, 2018).Design/methodology/approachThis study engaged the phenomenological research design of qualitative methodology in this small case study. Eight principals and/or administrators employed in Orange, Seminole and Volusia County public schools participated in this study. SurveyMonkeyTM, an online survey tool, was the instrument used to collect the data.FindingsTwo themes emerged from the perceptions of the participants. They expressed storytelling is effective in engaging the school’s culture and strengthening commitment to the change. They also expressed that even though storytelling is recommended as a tool to use in organizational change, it is only one of the necessary elements.Practical implicationsLike in other industries where dynamic changes arise from external factors, ESSA, the new standardized assessment, under-performing students and insufficient financial and academic resources have created the perfect storm for principals and administrators to navigate if their schools are to survive. Storytelling can be a helpful part of the change management toolkit.Originality/valueIn this case study, storytelling has proven to be an effective measure for principals and administrators to include as one of their change tools to engage in productive communication as they tackle the many negative side effects of the new act. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Organizational Change Management Emerald Publishing

The role of storytelling in navigating through the storm of change

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References (71)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0953-4814
DOI
10.1108/jocm-12-2018-0343
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to evaluate the perception of the role of storytelling in organizational change in this study involving eight principals and administrators in three of Central Florida’s counties. The study concerns the change from the “No Child Left Behind” (NCLB) legislation to the Every Student Succeeds Act (ESSA, December 10, 2015) Even though the ESSA includes major changes from the NCLB legislation, schools that consistently perform below standard continue to face having to turn over operations to a charter or outside entity (Florida Department of Education, 2018).Design/methodology/approachThis study engaged the phenomenological research design of qualitative methodology in this small case study. Eight principals and/or administrators employed in Orange, Seminole and Volusia County public schools participated in this study. SurveyMonkeyTM, an online survey tool, was the instrument used to collect the data.FindingsTwo themes emerged from the perceptions of the participants. They expressed storytelling is effective in engaging the school’s culture and strengthening commitment to the change. They also expressed that even though storytelling is recommended as a tool to use in organizational change, it is only one of the necessary elements.Practical implicationsLike in other industries where dynamic changes arise from external factors, ESSA, the new standardized assessment, under-performing students and insufficient financial and academic resources have created the perfect storm for principals and administrators to navigate if their schools are to survive. Storytelling can be a helpful part of the change management toolkit.Originality/valueIn this case study, storytelling has proven to be an effective measure for principals and administrators to include as one of their change tools to engage in productive communication as they tackle the many negative side effects of the new act.

Journal

Journal of Organizational Change ManagementEmerald Publishing

Published: Aug 8, 2019

Keywords: Organizational culture; Organizational learning; Education; Storytelling; Communication; Organizational change

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