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The role of personal networks in the development of industry standards: a case study of 3G mobile telephony

The role of personal networks in the development of industry standards: a case study of 3G mobile... Industry standards affect the diffusion and adoption of new technology and the competitiveness of individual players but their development is not under the direct control of individual actors. Examines the role and importance of personal networks in the development of industry standards on the basis of a case study of Ericsson's involvement in the development of standards for 3G mobile telephony. Notes how relations among parties and many types of forums stemming from previous development and marketing involvement affect the complex set of interactions shape the bottom-up self-organizing way in which standards emerge. The case study has implications for our understanding of the way standards develop and for managers attempting to influence the outcomes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

The role of personal networks in the development of industry standards: a case study of 3G mobile telephony

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0885-8624
DOI
10.1108/08858620410516763
Publisher site
See Article on Publisher Site

Abstract

Industry standards affect the diffusion and adoption of new technology and the competitiveness of individual players but their development is not under the direct control of individual actors. Examines the role and importance of personal networks in the development of industry standards on the basis of a case study of Ericsson's involvement in the development of standards for 3G mobile telephony. Notes how relations among parties and many types of forums stemming from previous development and marketing involvement affect the complex set of interactions shape the bottom-up self-organizing way in which standards emerge. The case study has implications for our understanding of the way standards develop and for managers attempting to influence the outcomes.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Jun 1, 2004

Keywords: Standards; Mobile communication systems

References