The Role of Marketing in Economic Development

The Role of Marketing in Economic Development Determines that the evolution and scope of marketing and its relevance and value in the development process are a stimulus to economic development. Discusses the meaning of economic development and economic growth, modernization, distributive justice and socioeconomic transformation. Posits that the criteria or objectives by which development is measured have also been broadened. Finalizes that marketing is inextricably linked with economic development as this is generally regarded as desirable within a world system. Concludes that the need for marketing is continually increasing as nations develop, start trading internationally and set up their own marketing systems. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

The Role of Marketing in Economic Development

European Journal of Marketing, Volume 16 (6): 14 – Jun 1, 1982

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0309-0566
DOI
10.1108/EUM0000000004856
Publisher site
See Article on Publisher Site

Abstract

Determines that the evolution and scope of marketing and its relevance and value in the development process are a stimulus to economic development. Discusses the meaning of economic development and economic growth, modernization, distributive justice and socioeconomic transformation. Posits that the criteria or objectives by which development is measured have also been broadened. Finalizes that marketing is inextricably linked with economic development as this is generally regarded as desirable within a world system. Concludes that the need for marketing is continually increasing as nations develop, start trading internationally and set up their own marketing systems.

Journal

European Journal of MarketingEmerald Publishing

Published: Jun 1, 1982

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