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The role of garment sizing in creation of customer satisfaction Indications from focus group responses

The role of garment sizing in creation of customer satisfaction Indications from focus group... Meeting sizing needs in today's clothing is an important aspect of customer satisfaction. Based on the critical incident and grounded theory techniques, data from focus groups with parents are analysed to establish consumer satisfactiondissatisfaction with children's garment sizing. While results revealed that parents were dissatisfied with garment sizing, the study focuses on specific causes of dissatisfaction. The centrality of efficient sizing in creation of consumer satisfaction is underscored. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Fashion Marketing and Management Emerald Publishing

The role of garment sizing in creation of customer satisfaction Indications from focus group responses

Otieno, Rose
Journal of Fashion Marketing and Management , Volume 4 (4): 11 – Apr 1, 2000
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1361-2026
DOI
10.1108/eb022600
Publisher site
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Abstract

Meeting sizing needs in today's clothing is an important aspect of customer satisfaction. Based on the critical incident and grounded theory techniques, data from focus groups with parents are analysed to establish consumer satisfactiondissatisfaction with children's garment sizing. While results revealed that parents were dissatisfied with garment sizing, the study focuses on specific causes of dissatisfaction. The centrality of efficient sizing in creation of consumer satisfaction is underscored.

Journal

Journal of Fashion Marketing and Management – Emerald Publishing

Published: Apr 1, 2000

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