Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The role of diffusion of innovation theory towards the adoption of halal meat supply chain

The role of diffusion of innovation theory towards the adoption of halal meat supply chain This paper aims to examine the factors that drive the exporter’s influence toward halal meat supply chain adoption by encompassing the diffusion of innovation (DOI) theory in the context of Pakistan.Design/methodology/approachUsing DOI as an underpinning theory, this study evaluates halal supply chain adoption by collecting data from the members of associations from Pakistan. A total of 258 useable responses were received, and PLS-SEM was adopted using SmartPLS.FindingsThe exporter’s adoption of the halal supply chain is determined not only by perceived relative advantage and perceived compatibility but also by perceived complexity, religious beliefs and awareness.Research limitations/implicationsThough this study has practical and managerial implications, it has few limitations. Further studies need to be conducted in other contexts as well with a larger population.Originality/valueThere are limited studies that have tested DOI theory in the context of the halal meat supply chain in Pakistan. Therefore, the author extends the diffusion theory of innovation in the current work. Further, this paper will be a helpful reference guide for academicians, practitioners and researchers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Islamic Marketing Emerald Publishing

The role of diffusion of innovation theory towards the adoption of halal meat supply chain

Download PDF
18 pages

Loading next page...
 
/lp/emerald-publishing/the-role-of-diffusion-of-innovation-theory-towards-the-adoption-of-Yl5Gxyi4ET

References (83)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1759-0833
eISSN
1759-0833
DOI
10.1108/jima-01-2021-0032
Publisher site
See Article on Publisher Site

Abstract

This paper aims to examine the factors that drive the exporter’s influence toward halal meat supply chain adoption by encompassing the diffusion of innovation (DOI) theory in the context of Pakistan.Design/methodology/approachUsing DOI as an underpinning theory, this study evaluates halal supply chain adoption by collecting data from the members of associations from Pakistan. A total of 258 useable responses were received, and PLS-SEM was adopted using SmartPLS.FindingsThe exporter’s adoption of the halal supply chain is determined not only by perceived relative advantage and perceived compatibility but also by perceived complexity, religious beliefs and awareness.Research limitations/implicationsThough this study has practical and managerial implications, it has few limitations. Further studies need to be conducted in other contexts as well with a larger population.Originality/valueThere are limited studies that have tested DOI theory in the context of the halal meat supply chain in Pakistan. Therefore, the author extends the diffusion theory of innovation in the current work. Further, this paper will be a helpful reference guide for academicians, practitioners and researchers.

Journal

Journal of Islamic Marketing – Emerald Publishing

Published: Apr 4, 2023

Keywords: Halal supply chain; Halal meat; Pakistan; Diffusion of innovation theory

There are no references for this article.