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The Role of Crosscultural Negotiations in International Marketing

The Role of Crosscultural Negotiations in International Marketing Examines the relationship and importance of crossculturalnegotiations to successful international marketing activities. Providesexamples of differing crosscultural behaviour, and its potential impacton multinational multicultural negotiations and hence oninternational marketing success or failure. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

The Role of Crosscultural Negotiations in International Marketing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-4503
DOI
10.1108/02634509210012078
Publisher site
See Article on Publisher Site

Abstract

Examines the relationship and importance of crossculturalnegotiations to successful international marketing activities. Providesexamples of differing crosscultural behaviour, and its potential impacton multinational multicultural negotiations and hence oninternational marketing success or failure.

Journal

Marketing Intelligence & Planning – Emerald Publishing

Published: Feb 1, 1992

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