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The role of board and CEO in managing societal and political intangibles

The role of board and CEO in managing societal and political intangibles Purpose – Companies are looking for new ways to embed themselves in the societies in which they operate and for more constructive engagement with public authorities as new sources of competitive advantage and sustainable profitability. This challenges the traditional approach to the roles of the board and CEO and requires additional inputs that go beyond the mere analysis of market opportunities. This article aims to examine the issue in view of doing further research. Design/methodology/approach – The article combines narrative with argument and analysis. Findings – The economic crisis and the new wave of regulation on the horizon make a new approach to lobbying more pressing. Originality/value – The article is based on political and economic writings and on practical experience in the public and private sector. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Corporate Governance Emerald Publishing

The role of board and CEO in managing societal and political intangibles

Corporate Governance , Volume 11 (5): 9 – Oct 18, 2011

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References (19)

Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1472-0701
DOI
10.1108/14720701111176966
Publisher site
See Article on Publisher Site

Abstract

Purpose – Companies are looking for new ways to embed themselves in the societies in which they operate and for more constructive engagement with public authorities as new sources of competitive advantage and sustainable profitability. This challenges the traditional approach to the roles of the board and CEO and requires additional inputs that go beyond the mere analysis of market opportunities. This article aims to examine the issue in view of doing further research. Design/methodology/approach – The article combines narrative with argument and analysis. Findings – The economic crisis and the new wave of regulation on the horizon make a new approach to lobbying more pressing. Originality/value – The article is based on political and economic writings and on practical experience in the public and private sector.

Journal

Corporate GovernanceEmerald Publishing

Published: Oct 18, 2011

Keywords: Corporate strategy; Intangibles management; Corporate responsibility; Regulatory impact; Business‐government; Chief executives

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