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The Risk‐Threat Matrix: Key to Defensive Strategy

The Risk‐Threat Matrix: Key to Defensive Strategy Managers have traditionally concentrated on the offensive aspects of strategic planning. With a few important exceptions, the strategic planning literature is also heavily weighted toward offensive considerations. Yet two fields to which business is frequently compared, the military and sports, often give defensive considerations as much emphasis as offensive ones. The purpose of this article is to stress the importance of defensive considerations in strategic planning. A risk‐threat matrix is developed which managers can use as a guide to formulating defensive strategies to counter the full range of potentially detrimental situations their firms may face. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Business Emerald Publishing

The Risk‐Threat Matrix: Key to Defensive Strategy

Henry H. Beam; Thomas A. Carey
American Journal of Business , Volume 6 (2): 6 – Jan 1, 1991
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6 pages

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Publisher
Emerald Publishing
Copyright
Copyright © 1991 MCB UP Ltd. All rights reserved.
ISSN
1935-5181
DOI
10.1108/19355181199100016
Publisher site
See Article on Publisher Site

Abstract

Managers have traditionally concentrated on the offensive aspects of strategic planning. With a few important exceptions, the strategic planning literature is also heavily weighted toward offensive considerations. Yet two fields to which business is frequently compared, the military and sports, often give defensive considerations as much emphasis as offensive ones. The purpose of this article is to stress the importance of defensive considerations in strategic planning. A risk‐threat matrix is developed which managers can use as a guide to formulating defensive strategies to counter the full range of potentially detrimental situations their firms may face.

Journal

American Journal of Business – Emerald Publishing

Published: Jan 1, 1991

Keywords: Strategic planning; Offensive considerations; Defensive considerations; Risk‐threat matrix

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