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The rise, fall and rise of a company

The rise, fall and rise of a company Those of us who are old enough to remember the heady days of wireless sets with valves that glowed in the dark, and had wooden cases with delicate fretwork panels in front of the fabric covering the loudspeaker, will surely recall the name of McMichael. In 1980, search as you will, you will not find a transistor set bearing the timehonoured name. What, you may ask yourself, happened to McMichael Bob Austin looks at how a company exploited the new technology to change its product line and its profit margins. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Management Emerald Publishing

The rise, fall and rise of a company

Industrial Management , Volume 80 (6): 2 – Jun 1, 1980

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-6929
DOI
10.1108/eb057067
Publisher site
See Article on Publisher Site

Abstract

Those of us who are old enough to remember the heady days of wireless sets with valves that glowed in the dark, and had wooden cases with delicate fretwork panels in front of the fabric covering the loudspeaker, will surely recall the name of McMichael. In 1980, search as you will, you will not find a transistor set bearing the timehonoured name. What, you may ask yourself, happened to McMichael Bob Austin looks at how a company exploited the new technology to change its product line and its profit margins.

Journal

Industrial ManagementEmerald Publishing

Published: Jun 1, 1980

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