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S. Kobrin, John Basek, Stephen Blank, Joseph Palombara (1980)
The Assessment and Evaluation of Noneconomic Environments by American Firms: A Preliminary ReportJournal of International Business Studies, 11
P. Thomas (1980)
Environmental scanning— the state of the artLong Range Planning, 13
Kennedy (1984)
The External Environment-Strategic Planning Interface: U.S. Multinational Corporate Practices in the 1980sJournal of International Business Studies, 15
J. Diffenbach (1983)
Corporate environmental analysis in large U.S. corporationsLong Range Planning, 16
Liam Fahey, William King (1977)
Environmental scanning for corporate planningBusiness Horizons, 20
Political risk assessment PRA is an integral part ofenvironmental scanning, which in turn is one of the key requirements foreffective strategic planning and corporate decision making. Why, then,have a number of multinational corporations MNCs discontinued theirpractice of this vital corporate function Examines the tendency of bothEuropean and USbased MNCs to discontinue the function and postulatesthree reasons for this occurrence 1 the increased riskiness ofinternational business has caused a retrenchment of overseas operations,particularly by the smaller MNCs, and thus a decreased need for PRA 2a profit squeeze has led to the externalization of manycorporate staff functions, including that of PRA and 3 the failureadequately to incorporate the results of PRA into corporate decisionmaking. Nevertheless, there has never been a greater need for PRA. Theprincipal challenge facing management is better to integrate PRA intocorporate decision making.
Management Decision – Emerald Publishing
Published: May 1, 1992
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