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The Retailing of Continental Cheeses An Assessment of the Marketing Mix at Store Level

The Retailing of Continental Cheeses An Assessment of the Marketing Mix at Store Level The literature on instore purchasing behaviour is reviewed and itis argued that the importance of the purchasing situation as a strategicfactor to induce behaviour change amongst continental cheese usersshould be reconsidered. Research is reported that shows significantdifferences in instore behaviour between frequent and occasionalpurchasers. Suggestions are offered for ways in which store managersmight modify this behaviour. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

The Retailing of Continental Cheeses An Assessment of the Marketing Mix at Store Level

British Food Journal , Volume 93 (2): 5 – Feb 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-070X
DOI
10.1108/00070709110004777
Publisher site
See Article on Publisher Site

Abstract

The literature on instore purchasing behaviour is reviewed and itis argued that the importance of the purchasing situation as a strategicfactor to induce behaviour change amongst continental cheese usersshould be reconsidered. Research is reported that shows significantdifferences in instore behaviour between frequent and occasionalpurchasers. Suggestions are offered for ways in which store managersmight modify this behaviour.

Journal

British Food JournalEmerald Publishing

Published: Feb 1, 1991

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