Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/the-retailing-of-continental-cheeses-an-assessment-of-the-marketing-3DvfcoIxQV
References (8)
-
R. Belk (1974)
An Exploratory Assessment of Situational Effects in Buyer BehaviorJournal of Marketing Research, 11
-
G. Foxall (1984)
Evidence for attitudinal-behavioural consistency: Implications for consumer research paradigmsJournal of Economic Psychology, 5
-
Kau Keng, A. Ehrenberg (1984)
Patterns of Store ChoiceJournal of Marketing Research, 21
-
R. Belk (1975)
Situational Variables and Consumer BehaviorJournal of Consumer Research, 2
-
R. Donovan, J. Rossiter (1982)
Store atmosphere: an environmental psychology approach -
10.2307/3150553
-
Meryl Gardner, M. Vandersteel (1984)
The Consumer's Mood: an Important Situational VariableACR North American Advances
-
10.2307/3151466
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0007-070X
- DOI
- 10.1108/00070709110004777
- Publisher site
- See Article on Publisher Site
Abstract
The literature on instore purchasing behaviour is reviewed and itis argued that the importance of the purchasing situation as a strategicfactor to induce behaviour change amongst continental cheese usersshould be reconsidered. Research is reported that shows significantdifferences in instore behaviour between frequent and occasionalpurchasers. Suggestions are offered for ways in which store managersmight modify this behaviour.
Journal
British Food Journal – Emerald Publishing
Published: Feb 1, 1991