The response of the tourism industry in Jamaica to crime and the threat of terrorism

The response of the tourism industry in Jamaica to crime and the threat of terrorism Purpose – The purpose of this paper is to explore with practitioners the impact of Jamaican corruption, crime and violence on guest experiences in different resort locations. Design/methodology/approach – The paper uses interviews with prominent practitioners to assess the extent to which crime, perceptions of safety and security and the impact and ongoing threat of terrorism affect visitor behaviour and purchase decisions. Findings – The paper reveals that international terrorism has negatively affected average room rates, capacity and the development of tourism in Jamaica, but that the risks associated with high levels of violence and crime do not seem to affect returning visitors. Practical implications – The paper illustrates the importance of addressing international perceptions about the safety of Jamaica as a tourist destination and the importance of both internal and external security systems and measures. Originality/value – The paper provides a practitioner perspective on the ways in which threats to tourism development can be minimized by effective communications and security systems and measures. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Worldwide Hospitality and Tourism Themes Emerald Publishing

The response of the tourism industry in Jamaica to crime and the threat of terrorism

Worldwide Hospitality and Tourism Themes, Volume 4 (1): 14 – Jan 27, 2012

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Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-4217
DOI
10.1108/17554211211198598
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to explore with practitioners the impact of Jamaican corruption, crime and violence on guest experiences in different resort locations. Design/methodology/approach – The paper uses interviews with prominent practitioners to assess the extent to which crime, perceptions of safety and security and the impact and ongoing threat of terrorism affect visitor behaviour and purchase decisions. Findings – The paper reveals that international terrorism has negatively affected average room rates, capacity and the development of tourism in Jamaica, but that the risks associated with high levels of violence and crime do not seem to affect returning visitors. Practical implications – The paper illustrates the importance of addressing international perceptions about the safety of Jamaica as a tourist destination and the importance of both internal and external security systems and measures. Originality/value – The paper provides a practitioner perspective on the ways in which threats to tourism development can be minimized by effective communications and security systems and measures.

Journal

Worldwide Hospitality and Tourism ThemesEmerald Publishing

Published: Jan 27, 2012

Keywords: Crimes; Hotels; Security; All‐inclusive resorts; Jamaica; Caribbean

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