Provides background to the current literature on buying intentions and describes some recent research on the subject. States traditional shortterm econometric forecasting models for durables generally represent expenditure as a function of disposable income, relative price, an index of hirepurchase control, and an estimation of the total stock of durables. Discusses US experience in depth, with literature examples. Sums up that current research is now engaged on testing the hypothesis that intentions are primarily expressed by initial purchasers.
European Journal of Marketing – Emerald Publishing
Published: Feb 1, 1970
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