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The relationship between factors that contribute to support and future intentions in relation to a major sporting event

The relationship between factors that contribute to support and future intentions in relation to... PurposeThe purpose of this paper is to compare and contrast the influence of enthusiasm, fair social distribution of costs and benefits and the quality of the information received through the media in the support for holding sporting events and in future intentions of the Football Copa America held in Chile.Design/methodology/approachThrough partial least squares structural equation modelling, two samples from two host cities (Concepción=373; Viña del Mar=267) are analysed.FindingsEnthusiasm, the perception of the fair distribution and the quality of the information positively influence the support for sporting events and the future intentions. In the same way, the quality of the information positively influences enthusiasm and fair social distribution. Significant changes were observed between the two cities in the relationships between the quality of the information and the variables of future intentions and enthusiasm and between this variable and those of support and the future intentions of the residents.Research limitations/implicationsThe convenience sampling limits the extrapolation of the results.Practical implicationsAn adequate management of the quality of the information, social justice and enthusiasm can contribute to forming a social representation of the event that determines the backing or the behaviour of the citizens.Social implicationsExamination of the negative perceptions that cause bad feeling amongst the population receives a mega-event.Originality/valueThe contribution of theoretical evidence about possible data can determine the social backing and the behaviour of the residents in welcoming a major sporting event. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Academia Revista Latinoamericana de Administración Emerald Publishing

The relationship between factors that contribute to support and future intentions in relation to a major sporting event

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1012-8255
DOI
10.1108/ARLA-02-2019-0042
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to compare and contrast the influence of enthusiasm, fair social distribution of costs and benefits and the quality of the information received through the media in the support for holding sporting events and in future intentions of the Football Copa America held in Chile.Design/methodology/approachThrough partial least squares structural equation modelling, two samples from two host cities (Concepción=373; Viña del Mar=267) are analysed.FindingsEnthusiasm, the perception of the fair distribution and the quality of the information positively influence the support for sporting events and the future intentions. In the same way, the quality of the information positively influences enthusiasm and fair social distribution. Significant changes were observed between the two cities in the relationships between the quality of the information and the variables of future intentions and enthusiasm and between this variable and those of support and the future intentions of the residents.Research limitations/implicationsThe convenience sampling limits the extrapolation of the results.Practical implicationsAn adequate management of the quality of the information, social justice and enthusiasm can contribute to forming a social representation of the event that determines the backing or the behaviour of the citizens.Social implicationsExamination of the negative perceptions that cause bad feeling amongst the population receives a mega-event.Originality/valueThe contribution of theoretical evidence about possible data can determine the social backing and the behaviour of the residents in welcoming a major sporting event.

Journal

Academia Revista Latinoamericana de AdministraciónEmerald Publishing

Published: Nov 4, 2019

References