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The Relationship between Exporters from a Developing Country and Importers based in a Developed Country: Conflict Considerations

The Relationship between Exporters from a Developing Country and Importers based in a Developed... Understanding buyer‐seller relationships in marketing channels relies on modelling conflict, yet little research concerning this question has been conducted in the context of exporter marketing channels. This article focuses on certain conflict‐related aspects of the exporter‐importer trading relationship. The research involves Greek exporters and importers in the UK, and reveals relatively low degrees of conflict. This leads to the identification of both managerial implications and future research directions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

The Relationship between Exporters from a Developing Country and Importers based in a Developed Country: Conflict Considerations

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Publisher
Emerald Publishing
Copyright
Copyright © 1991 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569110004183
Publisher site
See Article on Publisher Site

Abstract

Understanding buyer‐seller relationships in marketing channels relies on modelling conflict, yet little research concerning this question has been conducted in the context of exporter marketing channels. This article focuses on certain conflict‐related aspects of the exporter‐importer trading relationship. The research involves Greek exporters and importers in the UK, and reveals relatively low degrees of conflict. This leads to the identification of both managerial implications and future research directions.

Journal

European Journal of MarketingEmerald Publishing

Published: Jan 1, 1991

Keywords: Conflict; Distribution; Marketing; Channel management; Export

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