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The relationship between emotional intelligence and buyer's performance

The relationship between emotional intelligence and buyer's performance Purpose – The purpose of this paper is to explore the relationship between buyer's emotional intelligence and buyer's relationship performance. Design/methodology/approach – A survey methodology was used to collect data for this study. The survey was administered using an assessment process which incorporated “buyers'” and “suppliers'” assessment for the independent variable, emotional intelligence, and the dependent variable, relationship performance. The respondents consisted of 34 buyers and 102 suppliers. Findings – Correlation and regression analysis revealed several significant relationships between the variables. Specifically, buyers' self‐assessed emotional intelligence was not significantly related to buyers' self‐assessed relationship performance. Buyers' emotional intelligence assessed by suppliers was significantly related to buyers' relationship performance assessed by suppliers. Buyers' emotional intelligence (as assessed by buyers and suppliers' assessment differences) was not significantly related to buyers' self‐assessed relationship performance. Last, buyers' emotional intelligence (as assessed by buyers' and suppliers' assessment differences) was significantly related to buyers' relationship performance (as assessed by buyers' and suppliers' assessment differences). Thus, the results suggest that buyers' emotional intelligence is positively related to relationship performance, most significantly from the perspective of their key suppliers. Originality/value – This study is the first to introduce emotional intelligence within an environment that consisted of individuals working with others outside of their respective organizations (buyers and suppliers). This research offers some insight to buyers on the implications of emotional intelligence and how it can be used to support their interactions with their key suppliers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

The relationship between emotional intelligence and buyer's performance

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Publisher
Emerald Publishing
Copyright
Copyright © 2009 Emerald Group Publishing Limited. All rights reserved.
ISSN
0885-8624
DOI
10.1108/08858620910939813
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to explore the relationship between buyer's emotional intelligence and buyer's relationship performance. Design/methodology/approach – A survey methodology was used to collect data for this study. The survey was administered using an assessment process which incorporated “buyers'” and “suppliers'” assessment for the independent variable, emotional intelligence, and the dependent variable, relationship performance. The respondents consisted of 34 buyers and 102 suppliers. Findings – Correlation and regression analysis revealed several significant relationships between the variables. Specifically, buyers' self‐assessed emotional intelligence was not significantly related to buyers' self‐assessed relationship performance. Buyers' emotional intelligence assessed by suppliers was significantly related to buyers' relationship performance assessed by suppliers. Buyers' emotional intelligence (as assessed by buyers and suppliers' assessment differences) was not significantly related to buyers' self‐assessed relationship performance. Last, buyers' emotional intelligence (as assessed by buyers' and suppliers' assessment differences) was significantly related to buyers' relationship performance (as assessed by buyers' and suppliers' assessment differences). Thus, the results suggest that buyers' emotional intelligence is positively related to relationship performance, most significantly from the perspective of their key suppliers. Originality/value – This study is the first to introduce emotional intelligence within an environment that consisted of individuals working with others outside of their respective organizations (buyers and suppliers). This research offers some insight to buyers on the implications of emotional intelligence and how it can be used to support their interactions with their key suppliers.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Mar 13, 2009

Keywords: Emotional intelligence; Buyer‐supplier relationships; Research

References