The relationship between destination cues of Asian countries and Korean tourist images

The relationship between destination cues of Asian countries and Korean tourist images The tourism industry is experiencing a tremendous growth with an everincreasing pressure from a variety of types of competition. The change of tourism market in Asia and the ever‐increasing competitive nature of the tourism industry require tourist destinations to develop an effective marketing plan and strategy. This article identifies the relationship between destination cues of Asian countries and Korean tourist images of destinations, the differences of Korean tourist images on revisiting and recommend intention for destinations, and the differences of demographic factors on destination cues and Korean tourist images and revisiting/recommend intention for destinations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia Pacific Journal of Marketing and Logistics Emerald Publishing

The relationship between destination cues of Asian countries and Korean tourist images

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1355-5855
DOI
10.1108/13555850410765195
Publisher site
See Article on Publisher Site

Abstract

The tourism industry is experiencing a tremendous growth with an everincreasing pressure from a variety of types of competition. The change of tourism market in Asia and the ever‐increasing competitive nature of the tourism industry require tourist destinations to develop an effective marketing plan and strategy. This article identifies the relationship between destination cues of Asian countries and Korean tourist images of destinations, the differences of Korean tourist images on revisiting and recommend intention for destinations, and the differences of demographic factors on destination cues and Korean tourist images and revisiting/recommend intention for destinations.

Journal

Asia Pacific Journal of Marketing and LogisticsEmerald Publishing

Published: Jun 1, 2004

Keywords: Destination dues,; Tourist images; Asian countries; Korea

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