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The reading public in the United Arab Emirates

The reading public in the United Arab Emirates The purpose of this paper is to investigate the socioeconomic factors that influence the public’s reading interest in specific genres of literature, as well as what the public actually reads or listens to in the United Arab Emirates (UAE).Design/methodology/approachA survey of 1,377 households, consisting of 650 and 727 from Abu Dhabi and Dubai, respectively, was conducted in 2012 as part of the country’s first, and to date only, comprehensive Survey of Public Participation in the Arts. A multivariate probit model is applied to analyze factors that influence interest in reading fiction, religion and spirituality and health and fitness. In addition, factors that influence public’s likelihood to read novels, short stories and poems are also assessed.FindingsThe results indicate that ethnicity, gender and education level significantly influence both the interest in reading, and actual reading habits. For example, while Asian and Western expatriate groups show more interest in fiction and health and fitness literature, Emirati are more likely to read poems. A gender difference is identified with females more likely to read.Research limitations/implicationsThe survey focused on regular dwelling units and within a household, family and resident relatives. Hence, it excludes a segment of residents, such as domestic workers and unauthorized migrants.Originality/valueThis is the first study to empirically assess the factors influencing the public’s interest and reading habits across a range of genres of literature in the UAE. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Social Economics Emerald Publishing

The reading public in the United Arab Emirates

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References (45)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0306-8293
DOI
10.1108/ijse-02-2017-0057
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to investigate the socioeconomic factors that influence the public’s reading interest in specific genres of literature, as well as what the public actually reads or listens to in the United Arab Emirates (UAE).Design/methodology/approachA survey of 1,377 households, consisting of 650 and 727 from Abu Dhabi and Dubai, respectively, was conducted in 2012 as part of the country’s first, and to date only, comprehensive Survey of Public Participation in the Arts. A multivariate probit model is applied to analyze factors that influence interest in reading fiction, religion and spirituality and health and fitness. In addition, factors that influence public’s likelihood to read novels, short stories and poems are also assessed.FindingsThe results indicate that ethnicity, gender and education level significantly influence both the interest in reading, and actual reading habits. For example, while Asian and Western expatriate groups show more interest in fiction and health and fitness literature, Emirati are more likely to read poems. A gender difference is identified with females more likely to read.Research limitations/implicationsThe survey focused on regular dwelling units and within a household, family and resident relatives. Hence, it excludes a segment of residents, such as domestic workers and unauthorized migrants.Originality/valueThis is the first study to empirically assess the factors influencing the public’s interest and reading habits across a range of genres of literature in the UAE.

Journal

International Journal of Social EconomicsEmerald Publishing

Published: Aug 23, 2018

Keywords: UAE; Determinants; Fiction; Multivariate probit; Leisure reading; Spirituality and health

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