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Motivating workers is an important element in developing a qualityculture in a business firm. This can only be achieved through amacroquality mission statement developed by upper, middle, and lowermanagement and communicated throughout the organization. Discusses thehow to of developing a quality service mission statementand presents the strategy for using it to improve a firms marketposition. Provides examples of a successful mission statement andanalyses their formats.
International Journal of Physical Distribution & Logistics Management – Emerald Publishing
Published: Mar 1, 1992
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