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The purpose of the picnic: using Burke’s dramatistic pentad to analyse a company event

The purpose of the picnic: using Burke’s dramatistic pentad to analyse a company event Uses Kenneth Burke’s “dramatistic pentad” as an analytical framework to analyse a company event that in New Zealand became symbolic of social responsibility in action. Presents the event in which the staff of an Auckland food processing operation was flown to Western Samoa for a weekend “picnic”. Explores the act – what happened; the scene the physical, geographic and cultural milieu of the action; the agent – managing director Dick Hubbard’s individual identity and the role he played out in terms of the action; the agency – the means by which Hubbard was enabled to accomplish this action, and his role in initiating, approving and funding the staff picnic; and finally, the purpose – the intended effect of the action and a consideration of perceived outcomes. Considers the usefulness of the dramatistic pentad to other organisational contexts. Concludes that it provides a useful model to guide the analysis of diverse organisational texts. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Organizational Change Management Emerald Publishing

The purpose of the picnic: using Burke’s dramatistic pentad to analyse a company event

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
0953-4814
DOI
10.1108/09534810110394886
Publisher site
See Article on Publisher Site

Abstract

Uses Kenneth Burke’s “dramatistic pentad” as an analytical framework to analyse a company event that in New Zealand became symbolic of social responsibility in action. Presents the event in which the staff of an Auckland food processing operation was flown to Western Samoa for a weekend “picnic”. Explores the act – what happened; the scene the physical, geographic and cultural milieu of the action; the agent – managing director Dick Hubbard’s individual identity and the role he played out in terms of the action; the agency – the means by which Hubbard was enabled to accomplish this action, and his role in initiating, approving and funding the staff picnic; and finally, the purpose – the intended effect of the action and a consideration of perceived outcomes. Considers the usefulness of the dramatistic pentad to other organisational contexts. Concludes that it provides a useful model to guide the analysis of diverse organisational texts.

Journal

Journal of Organizational Change ManagementEmerald Publishing

Published: Jun 1, 2001

Keywords: Dramatization; Social responsibility; Employee development; Food industry

References