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The provision and accessibility of small business Web sites: a survey of independent UK breweries

The provision and accessibility of small business Web sites: a survey of independent UK breweries This paper surveys the population of independent breweries in the UK to ascertain their Web site usage and accessibility via the Internet. It finds independent breweries have tended to lag similarly sized business in other sectors in the provision or abandonment of company Web sites. Most of their Web sites have intuitively easy URLs and are readily accessible via brewery directories, but are less accessible via popular search engines. Most are corporate Web sites rather than marketing or selling tools. The paper concludes with a discussion of business and policy implications for small businesses and the Internet. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Small Business and Enterprise Development Emerald Publishing

The provision and accessibility of small business Web sites: a survey of independent UK breweries

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1462-6004
DOI
10.1108/14626000410551564
Publisher site
See Article on Publisher Site

Abstract

This paper surveys the population of independent breweries in the UK to ascertain their Web site usage and accessibility via the Internet. It finds independent breweries have tended to lag similarly sized business in other sectors in the provision or abandonment of company Web sites. Most of their Web sites have intuitively easy URLs and are readily accessible via brewery directories, but are less accessible via popular search engines. Most are corporate Web sites rather than marketing or selling tools. The paper concludes with a discussion of business and policy implications for small businesses and the Internet.

Journal

Journal of Small Business and Enterprise Development – Emerald Publishing

Published: Sep 1, 2004

Keywords: Brewing; Internet; Small enterprises; United Kingdom

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