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The Product Management Audit

The Product Management Audit Reports on a survey of how product managers, experiencing increasedtime pressure, would like to spend their time compared with how theyactually spend it. Reviews the changes in the marketing environmentcurrently exerting pressure on the product management system. Explainsthe implementation of a product management audit. Presents findings fromactual audit surveys and shows how one company used an audit to identifyand solve problems within its product management organization. Concludesthat the product management audit is an excellent tool for producinghard data which may be missed by management by walking around. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Product & Brand Management Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1061-0421
DOI
10.1108/10610429210036726
Publisher site
See Article on Publisher Site

Abstract

Reports on a survey of how product managers, experiencing increasedtime pressure, would like to spend their time compared with how theyactually spend it. Reviews the changes in the marketing environmentcurrently exerting pressure on the product management system. Explainsthe implementation of a product management audit. Presents findings fromactual audit surveys and shows how one company used an audit to identifyand solve problems within its product management organization. Concludesthat the product management audit is an excellent tool for producinghard data which may be missed by management by walking around.

Journal

Journal of Product & Brand ManagementEmerald Publishing

Published: Feb 1, 1992

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