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The Product Life Cycle of Engineered Metals A Comparative Analysis of the Application of Product Life Cycle Theory

The Product Life Cycle of Engineered Metals A Comparative Analysis of the Application of Product... Examines the use of Product Life Cycle PLC in analyzing the riseand fall in product demand. Applies the cycle stages productdevelopment, introduction, growth, maturity, decline to the demandbehaviour of industrial materials such as steel, aluminium, titanium.Relates the demand pattern of the Gross Domestic Product and therelative development of the national economy, e.g. USA. Concludes thatthe PLC invariably parallels the GDP. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

The Product Life Cycle of Engineered Metals A Comparative Analysis of the Application of Product Life Cycle Theory

Journal of Business & Industrial Marketing , Volume 7 (2): 15 – Feb 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0885-8624
DOI
10.1108/08858629210037173
Publisher site
See Article on Publisher Site

Abstract

Examines the use of Product Life Cycle PLC in analyzing the riseand fall in product demand. Applies the cycle stages productdevelopment, introduction, growth, maturity, decline to the demandbehaviour of industrial materials such as steel, aluminium, titanium.Relates the demand pattern of the Gross Domestic Product and therelative development of the national economy, e.g. USA. Concludes thatthe PLC invariably parallels the GDP.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Feb 1, 1992

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