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THE PROBLEMS AND PROSPECTS FOR FRANCHISING IN THE ARABIAN PENINSULA THE CASE OF SAUDI ARABIA

THE PROBLEMS AND PROSPECTS FOR FRANCHISING IN THE ARABIAN PENINSULA THE CASE OF SAUDI ARABIA This article examines the current status of franchising in SaudiArabia. Despite the fact that Saudi Arabia exhibits some attractivecharacteristics for an intensive penetration of this form ofdistribution, franchising has made a limited appearance in some majorcities of the Kingdom, primarily in the fastfood services area. Afterreviewing the history of the franchising scene in Saudi Arabia andidentifying some of the prominent participants in this area, the articledescribes a number of problems that could be hindering a more successfulexploitation of franchising in the Kingdom. Some practical solutions arealso outlined. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

THE PROBLEMS AND PROSPECTS FOR FRANCHISING IN THE ARABIAN PENINSULA THE CASE OF SAUDI ARABIA

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-0552
DOI
10.1108/09590559110000637
Publisher site
See Article on Publisher Site

Abstract

This article examines the current status of franchising in SaudiArabia. Despite the fact that Saudi Arabia exhibits some attractivecharacteristics for an intensive penetration of this form ofdistribution, franchising has made a limited appearance in some majorcities of the Kingdom, primarily in the fastfood services area. Afterreviewing the history of the franchising scene in Saudi Arabia andidentifying some of the prominent participants in this area, the articledescribes a number of problems that could be hindering a more successfulexploitation of franchising in the Kingdom. Some practical solutions arealso outlined.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Apr 1, 1991

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