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The power of research

The power of research J_255_01_05WWOP9.1Marchinsides 23/3/05 4:12 pm Page 27 Feature Michael Williams Group Research Adviser, Hanover Housing Association A changing society The power Hanover has traditionally undertaken market research programmes to assess how our residents regard how services are of research delivered; Hanover will always do this, as without routinely speaking to We are familiar with the kind of market them, how can we hope to provide the best service? research that large commercial companies Over the last year, however, it has taken stock of conduct to find out the public’s reactions to the fact that the United Kingdom is entering a and ‘saleability’ of new products. Now, period of having an ageing population and we have Hanover, one of the UK’s largest providers of adapted our research to look at the future services housing for older people, is adopting these and products we can offer older people: methods. Michael Williams, Hanover’s group • 19.5 million over-50s today, rising to 25 million research adviser, explains why. by 2020, more than half the adult population of the UK • by 2040, 20 million will be over 60, 36% of the Introduction adult population (26% today) • more pensioners in the UK than children http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Working with Older People Emerald Publishing

The power of research

Williams, Michael
Working with Older People , Volume 9 (1): 4 – Mar 1, 2005
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1366-3666
DOI
10.1108/13663666200500008
Publisher site
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Abstract

J_255_01_05WWOP9.1Marchinsides 23/3/05 4:12 pm Page 27 Feature Michael Williams Group Research Adviser, Hanover Housing Association A changing society The power Hanover has traditionally undertaken market research programmes to assess how our residents regard how services are of research delivered; Hanover will always do this, as without routinely speaking to We are familiar with the kind of market them, how can we hope to provide the best service? research that large commercial companies Over the last year, however, it has taken stock of conduct to find out the public’s reactions to the fact that the United Kingdom is entering a and ‘saleability’ of new products. Now, period of having an ageing population and we have Hanover, one of the UK’s largest providers of adapted our research to look at the future services housing for older people, is adopting these and products we can offer older people: methods. Michael Williams, Hanover’s group • 19.5 million over-50s today, rising to 25 million research adviser, explains why. by 2020, more than half the adult population of the UK • by 2040, 20 million will be over 60, 36% of the Introduction adult population (26% today) • more pensioners in the UK than children

Journal

Working with Older People – Emerald Publishing

Published: Mar 1, 2005

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