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References (3)
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J. Graham, Campbell Harvey, Shivaram Rajgopal (2006)
Value Destruction and Financial Reporting DecisionsFinancial Analysts Journal, 62
-
Lynn Stout (2007)
Why We Should Stop Teaching Dodge v. Ford -
J. Mackay (1943)
Heritage and destiny
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0275-6668
- DOI
- 10.1108/JBS-03-2014-0027
- Publisher site
- See Article on Publisher Site
Abstract
Purpose – One of a business strategist’s most fundamental responsibilities is to help define the corporation’s highest purpose. This column explains why that duty has an even greater importance in a business environment plagued by “short-termism”. Design/methodology/approach – Personal viewpoint. Findings – The current business environment places such a high premium on short-term financial results that a corporation’s true customer-centered purpose can get lost. Originality/value – This is a personal viewpoint, informed by research and 32 year’s experience, more than 12 in the highest ranks of one of the world’s largest corporations.
Journal
Journal of Business Strategy – Emerald Publishing
Published: May 13, 2014