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The power of missions Aligning strategy and culture

The power of missions Aligning strategy and culture Mission statements by themselves are of very little value. Some companies have good mission statements, but their management teams often lack a sense of purpose. In other companies, management teams have a clarity of vision and enthusiasm that is aweinspiring, without having a mission statement. Mission statements in and of themselves are not important creating a management team with a sense of mission is crucial. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Planning Review Emerald Publishing

The power of missions Aligning strategy and culture

Campbell, Andrew
Planning Review , Volume 20 (5): 54 – May 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0094-064X
DOI
10.1108/eb054369
Publisher site
See Article on Publisher Site

Abstract

Mission statements by themselves are of very little value. Some companies have good mission statements, but their management teams often lack a sense of purpose. In other companies, management teams have a clarity of vision and enthusiasm that is aweinspiring, without having a mission statement. Mission statements in and of themselves are not important creating a management team with a sense of mission is crucial.

Journal

Planning Review – Emerald Publishing

Published: May 1, 1992

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