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The plan behind the scan: using QR codes as a service and marketing tool

The plan behind the scan: using QR codes as a service and marketing tool Purpose – This paper aims to describe the approach of using quick response (QR) codes in a large US research university library. It describes the reasoning behind the numerous decisions that were made throughout the process. Design/methodology/approach – This project was carefully planned to keep detailed organized statistics, effective and clear signage and low expenditures. After one year, the patrons were surveyed regarding library QR use and those results were compared with scan statistics. Findings – This preliminary research into the use of QR codes in a large research library validates that the codes effectively demonstrate the Library’s willingness to reach patrons in innovative ways. It also confirmed the need to promote the usefulness of scanning the codes. Practical implications – Some patrons stated they did not own a smartphone or have an application (app) on their phone that could scan QR codes; therefore, alternate methods of accessing the information should be provided. Social implications – The survey established that not all patrons recognize what QR codes are by name and/or by function, and libraries should recognize this need for education when imploring new technologies. Originality/value – This paper looks at the opportunities provided to libraries through the use of QR codes, including the benefits of using them as a point of need service tool and marketing device. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Library Hi Tech News Emerald Publishing

The plan behind the scan: using QR codes as a service and marketing tool

Library Hi Tech News , Volume 31 (10): 3 – Nov 25, 2014

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0741-9058
DOI
10.1108/LHTN-08-2014-0065
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to describe the approach of using quick response (QR) codes in a large US research university library. It describes the reasoning behind the numerous decisions that were made throughout the process. Design/methodology/approach – This project was carefully planned to keep detailed organized statistics, effective and clear signage and low expenditures. After one year, the patrons were surveyed regarding library QR use and those results were compared with scan statistics. Findings – This preliminary research into the use of QR codes in a large research library validates that the codes effectively demonstrate the Library’s willingness to reach patrons in innovative ways. It also confirmed the need to promote the usefulness of scanning the codes. Practical implications – Some patrons stated they did not own a smartphone or have an application (app) on their phone that could scan QR codes; therefore, alternate methods of accessing the information should be provided. Social implications – The survey established that not all patrons recognize what QR codes are by name and/or by function, and libraries should recognize this need for education when imploring new technologies. Originality/value – This paper looks at the opportunities provided to libraries through the use of QR codes, including the benefits of using them as a point of need service tool and marketing device.

Journal

Library Hi Tech NewsEmerald Publishing

Published: Nov 25, 2014

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