Points out that there are five main characteristics of the virtual community business model: distinctive focus; capacity to integrate content and communications; emphasis on number-generated content; access to competing publishers and suppliers; and commercial orientation. Depicts three Figures to aid in the description of the pertinent points within. Concludes virtual communities have the potential to overturn many traditional business assumptions.
The Antidote – Emerald Publishing
Published: Feb 1, 2000
Keywords: Virtual reality; Business development; World Wide Web