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The Perceived Usefulness of Export Information Sources

The Perceived Usefulness of Export Information Sources The gathering of information is an important part of the exporting process. Identifies sources of information which exporters use and also distinguishes those sources which they find most useful. Based on a postal survey of the 1989 winners of the Queen′s Award for Export Achievement. Shows that, while all the firms required similar information when exporting, it appears that different providers are used based on the length of exporting experience. Developed a model which stresses the evolving role of information use and information provision. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

The Perceived Usefulness of Export Information Sources

European Journal of Marketing , Volume 27 (10): 13 – Nov 1, 1993

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Publisher
Emerald Publishing
Copyright
Copyright © 1993 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569310045889
Publisher site
See Article on Publisher Site

Abstract

The gathering of information is an important part of the exporting process. Identifies sources of information which exporters use and also distinguishes those sources which they find most useful. Based on a postal survey of the 1989 winners of the Queen′s Award for Export Achievement. Shows that, while all the firms required similar information when exporting, it appears that different providers are used based on the length of exporting experience. Developed a model which stresses the evolving role of information use and information provision.

Journal

European Journal of MarketingEmerald Publishing

Published: Nov 1, 1993

Keywords: Data collection techniques; Export; Information; Models; United Kingdom

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