Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The new rules: ethics, social responsibility and strategy

The new rules: ethics, social responsibility and strategy The author outlines a “new rules” agenda for business that is being driven by changing market forces and growing public expectations. The new rules address seven primary issues: corporate legitimacy and stakeholder relations, corporate governance, increased equity and diversity, environmental preservation, the new “employment contract,” redefined public‐private sector relations, and improved ethical performance. The new rules are evolving not only from the demands of public interest groups; they also represent arenas of action already being taken by leading corporations. Thus, social responsibility has moved far beyond peripheral “do‐goodism” and entered the central sphere of corporate strategy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategy & Leadership Emerald Publishing

The new rules: ethics, social responsibility and strategy

Ian Wilson
Strategy & Leadership , Volume 28 (3): 5 – Jun 1, 2000
Download PDF
5 pages

Loading next page...
 
/lp/emerald-publishing/the-new-rules-ethics-social-responsibility-and-strategy-7w9mdLhFEf
Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1087-8572
DOI
10.1108/10878570010348549
Publisher site
See Article on Publisher Site

Abstract

The author outlines a “new rules” agenda for business that is being driven by changing market forces and growing public expectations. The new rules address seven primary issues: corporate legitimacy and stakeholder relations, corporate governance, increased equity and diversity, environmental preservation, the new “employment contract,” redefined public‐private sector relations, and improved ethical performance. The new rules are evolving not only from the demands of public interest groups; they also represent arenas of action already being taken by leading corporations. Thus, social responsibility has moved far beyond peripheral “do‐goodism” and entered the central sphere of corporate strategy.

Journal

Strategy & Leadership – Emerald Publishing

Published: Jun 1, 2000

Keywords: Ethics; Social responsibility; Strategy; Environment; Corporate governance

References

  • Who cares, wins: nice firms often finish first
  • From Welch’s message to shareowners in General Electric’s 1991 Annual Report