Access the full text.
Sign up today, get DeepDyve free for 14 days.
Sabine Himmel (2016)
Youtube Online Video And Participatory Culture
Xanat Meza, H. Park (2015)
Globalization of cultural products: a webometric analysis of Kpop in Spanish-speaking countriesQuality & Quantity, 49
Általános tudományok (2010)
Diffusion of Innovations
David Lorentzen (2014)
Webometrics benefitting from web mining? An investigation of methods and applications of two research fieldsScientometrics, 99
L. Shifman (2012)
An anatomy of a YouTube memeNew Media & Society, 14
Yoonjae Nam, G. Barnett (2010)
Communication media diffusion and substitutions: longitudinal trends from 1980 to 2005 in KoreaNew Media & Society, 12
W. Xu, Yoonmo Sang, Stacy Blasiola, H. Park (2014)
Predicting Opinion Leaders in Twitter Activism NetworksAmerican Behavioral Scientist, 58
W. Xu, Ji-Young Park, Jiyoung Kim, Hanslope Park (2016)
Networked Cultural Diffusion and Creation on YouTube: An Analysis of YouTube MemesJournal of Broadcasting & Electronic Media, 60
Adam Mayer, Jeffrey Timberlake (2014)
“The Fist in the Face of God”Sociological Perspectives, 57
J. Burgess, Joshua Green (2009)
The entrepreneurial vlogger: Participatory culture beyond the professional/amateur divide
J. Kaufman, O. Patterson (2005)
Cross-National Cultural Diffusion: The Global Spread of CricketAmerican Sociological Review, 70
Feicheng Ma, Yating Li (2014)
Utilising social network analysis to study the characteristics and functions of the co-occurrence network of online tagsOnline Inf. Rev., 38
(2012)
Introduction to webometric analyst 2.0: a research tool for social scientists
Minjeong Kim, Yun-Cheol Heo, Seong-cheol Choi, H. Park (2014)
Comparative trends in global communication networks of #Kpop tweetsQuality & Quantity, 48
Sun-Jin Jung, Doobo Shim (2014)
Social distribution: K-pop fan practices in Indonesia and the ‘Gangnam Style’ phenomenonInternational Journal of Cultural Studies, 17
D. Rotman, J. Preece (2010)
The 'WeTube' in YouTube - creating an online community through video sharingInt. J. Web Based Communities, 6
J. Kim, H. Park (2014)
Food policy in cyberspace: A webometric analysis of national food clusters in South KoreaGov. Inf. Q., 31
W. Xu, Ji-Young Park, H. Park (2017)
Longitudinal dynamics of the cultural diffusion of Kpop on YouTubeQuality & Quantity, 51
Chien-leng Hsu, Se Park, H. Park (2013)
Political Discourse Among Key Twitter Users: The Case Of Sejong City In South KoreaJournal of Contemporary Eastern Asia, 12
Marya Doerfel (2003)
What Constitutes Semantic Network Analysis? A Comparison of Research and Methodologies'
Do Kim, Min-Sun Kim (2011)
Hallyu: Influence of Korean Popular Culture in Asia and Beyond
A. Salah, Lev Manovich, A. Salah, J. Chow (2013)
Combining Cultural Analytics and Networks Analysis: Studying a Social Network Site with User-Generated ContentJournal of Broadcasting & Electronic Media, 57
Juliette Maeyer (2013)
Towards a hyperlinked society: A critical review of link studiesNew Media Soc., 15
M. Thelwall, K. Buckley, G. Paltoglou (2012)
Sentiment strength detection for the social webJ. Assoc. Inf. Sci. Technol., 63
Clay Shirkey (2013)
Power Laws, Weblogs, and Inequality
Kyungmo Kim, G. Barnett (1996)
The Determinants of International News FlowCommunication Research, 23
Sujin Choi, H. Park (2014)
Flow of Online Content from Production to Consumption in the Context of Globalization TheoryGlobalizations, 11
Thomas Cushman (1991)
Rich Rastas and Communist Rockers: A Comparative Study of the Origin, Diffusion and Defusion of Revolutionary Musical CodesThe Journal of Popular Culture, 25
G. Khan, S. Cho, H. Park (2011)
A comparison of the Daegu and Edinburgh musical industries: a triple helix approachScientometrics, 90
R. Burt (2000)
The Network Structure Of Social CapitalResearch in Organizational Behavior, 22
J. Siegel, Y. Chu (2008)
The Globalization of East Asian Pop Music
G. Barnett, Eunjung Sung (2005)
Culture and the Structure of the International Hyperlink NetworkJ. Comput. Mediat. Commun., 11
(2009)
Nollywood, new communication technologies and indigenous cultures in a globalized world: the Nigerian dilemma
S. Cho, H. Park (2013)
A qualitative analysis of cross-cultural new media research: SNS use in Asia and the WestQuality & Quantity, 47
(2012)
Psy’s ‘Gangnam Style’ video becomes YouTube’s most viewed
Michael Furmanovsky (2008)
American Country Music in Japan: Lost Piece in the Popular Music History PuzzlePopular Music and Society, 31
A. Gruzd, B. Wellman, Yuri Takhteyev (2011)
Imagining Twitter as an Imagined CommunityAmerican Behavioral Scientist, 55
U. Beyer (2016)
From Bombay To Bollywood The Making Of A Global Media Industry
Shin-Il Moon, G. Barnett, Y. Lim (2010)
The structure of international music flows using network analysisNew Media & Society, 12
G. Barnett, H. Park (2014)
Examining the international internet using multiple measures: new methods for measuring the communication base of globalized cyberspaceQuality & Quantity, 48
N. Otmazgin (2007)
Contesting soft power: Japanese popular culture in East and Southeast AsiaInternational Relations of the Asia-Pacific, 8
H. Park, M. Thelwall (2006)
Web-science communication in the age of globalizationNew Media & Society, 8
D. Crane (1999)
Diffusion Models and Fashion: A ReassessmentThe Annals of the American Academy of Political and Social Science, 566
Younghan Cho (2011)
DESPERATELY SEEKING EAST ASIA AMIDST THE POPULARITY OF SOUTH KOREAN POP CULTURE IN ASIACultural Studies, 25
G. Hofstede (2001)
Culture′s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations
(2013)
Social scientific understanding of tis: presence, usage, and effectiveness, consumption on YouTube”, paper presented at The Asian Network for Public Opinion Research (ANPOR)
Seong-cheol Choi, X. Meza, H. Park (2014)
South Korean Culture Goes Latin America: Social network analysis of Kpop Tweets in MexicoInforms Journal on Computing, 10
C. Chung, G. Barnett, H. Park (2014)
Inferring international dotcom Web communities by link and content analysisQuality & Quantity, 48
N. Zhang (2011)
The Role of Web 2.0 Applications on Niche Culture Diffusion: An Empirical Study on the Influence of Online Forums on Fans of Rock Music BandsOnline Inf. Rev., 35
D. Jin (2006)
Cultural politics in Korea’s contemporary films under neoliberal globalizationMedia, Culture & Society, 28
S. Acharya, H. Park (2017)
Open data in Nepal: a webometric network analysisQuality & Quantity, 51
Patricia Lange (2007)
Publicly Private and Privately Public: Social Networking on YouTubeJ. Comput. Mediat. Commun., 13
H. Park, Chun-Sik Kim, G. Barnett (2004)
Socio-Communicational Structure among Political Actors on the Web in South KoreaNew Media & Society, 6
Marc Smith, B. Shneiderman, Natasa Milic-Frayling, E. Rodrigues, Vladimir Barash, Cody Dunne, Tony Capone, Adam Perer, Eric Gleave (2009)
Analyzing (social media) networks with NodeXL
H. Park, L. Leydesdorff (2013)
Decomposing social and semantic networks in emerging "big data" researchJ. Informetrics, 7
H. Park (2004)
Presence of taiwan on the world wide web in south korea: dynamics of digital and geographical presence on cyberspaceThe International Information & Library Review, 36
M. Ingawale, Amitava Dutta, R. Roy, P. Seetharaman (2013)
Network analysis of user generated content quality in WikipediaOnline Inf. Rev., 37
C. Chung, H. Park (2010)
Textual analysis of a political message: the inaugural addresses of two Korean presidentsSocial Science Information, 49
Purpose – The purpose of this paper is to examine the diffusion of a popular Korean music video on the video-sharing web site YouTube. It applies a webometric approach in the diffusion of innovations framework to study three elements of diffusion in a Web 2.0 environment: users, user-to-user relationship and user-generated comment. Design/methodology/approach – The webometric approach combines profile analyses, social network analyses, semantic and sentiment analyses. Findings – The results show that male users in the US played a dominant role in the early-stage diffusion. The dominant users represented the innovators and early adopters in the evaluation stage of the diffusion, and they engaged in continuous discussions about the cultural origin of the video and expressed criticisms. Overall, the discussion between users varied according to their gender, age, and cultural background. Specifically, male users were more interactive than female users, and users in countries culturally similar to Korea were more likely to express favourable attitudes toward the video. Originality/value – The study provides a webometric approach to examine the Web 2.0-based social system in the early-stage global diffusion of cultural offerings. This approach connects the diffusion of innovations framework to the new context of Web 2.0-based diffusion.
Online Information Review – Emerald Publishing
Published: Feb 9, 2015
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.